The character of any radio brand is reflected in the on-air talent…but…reinforced repeatedly by the imaging. And it’s that repetition that puts immense creative pressure on the prose and performance to create that additional layer of personality.

That’s what makes it “my station” for every loyal listener.

Wayne has been creating award-winning radio imaging for years, no matter the market or format. It really is about the right words, put in the right spot and magically produced with the right voice and characters.

That’s the thought that goes into winning!