You and your client(s) need customers, clicks, comments and every form of interaction you can get to drive SALES! Engaging people with an irresistible call to action is the first step. There’s a lot of noise out there, so how will you separate yourself from the herd?

You wrestle with your client and the message and then it’s all about the voice. Does this voice actor reflect our brand? Does the voice cut through? Is it memorable?

But when you think about the process, the real work begins after you choose the voice. Can they take direction? Can they bring a variety of approaches…Real, Warm, Authentic, Authoritative, Cosmetic and others? Can they improvise to make it fun, genuine and connected?